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The photograph is inextricably intertwined with the modern life. We see photographs everywhere and, even when cell phones are able to take pictures, we are increasingly encouraged to make them in daily use.
The photographit also concerns the technological processes that make it possible. The creation of microprocessors, electronic circuits and digital processing masks remains basically an evolution of the classical technique: the recording of light on a photosensitive support.
At the same time the power of the image on our life has become stronger than ever. A single photo can take the world one step away from the war. And the notoriety of many characters is linked to the work of paparazzi hosts all over the world.
The photograph was and is the result of a triad of art, science and technology. The enormous progress made in a few years by digital photography , for example, is based on scientific bases developed for astronomical observations, for satellite surveillance and for shooting at various wavelengths of the Earth’s surface.
Photography has taught us a lot. From the telescopic images of the limits of the universe to the microscopic ones of the complexity of nature, it has opened our eyes to the beauty of our and other worlds, showing us things that in the past were beyond the reach of human vision.
Photographs can preserve precious memories, can seduce or insult and express joy or pain. In addition, they are able to communicate very complex information: images of illnesses or injuries are sent regularly to diagnosis specialists, while crime scene photos are a key element in gathering decisive evidence.
It is no coincidence that taking a picture is one of the most popular hobbies and one of the most sought-after profession in the world. 
The immediacy of the effect and the fidelity of the representation have the power to facilitate the understanding of a situation and to influence our opinions. This happens because of the predominance of visual perception: we base survival on sight more than on any other sense.
Furthermore, a photograph is able to communicate in a moment practically every type of emotion, even complex romantic sentimental. The point is no more than a picture is worth a thousand words, but that can be understood in a thousand languages.


The term PHOTOGRAPHY comes from the French photographie, from the English pho-tography, composition of photo- (from the Greek light) and -graphy (from the Greek drawing).
With the term photography we indicate both the technique and the image taken and, by extension, the medium that contains it.
The extreme versatility of this technique has enabled it to be used in the most diverse fields of human activity, from scientific research to entertainment, from advertising to journalism, to the point of consecrating it as an authentic form of art.
The MARKETING is a branch of economics that deals with the stu-descriptive of the market god and analysis of the interaction of the market and users with the enterprise.
Marketing can appeal to consumers, and in this case we talk about marketingB2C, (business to consumer, “from business to consumer”), often referred to simply as marketing; or, it can turn to the business market, and in this case takes the no-me name of industrial marketing or B2B marketing, (business to business, “from business to business”).
The marketing of services (airlines, hotel chains …) and institutional marketing (in other words institutions) are also to be mentioned . Of less economic significance is the political mar-keting, as well as what companies reserve for their employees and that is commonly defined, although improperly, B2E marketing (business to employee, “from business to employee”).
Themarketing is also aimed at creating value for the customer, and one of its purposes is to create a brand positioning (brand) in the minds of consumers through brand management techniques.
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